Purpose

Making you an offer you can’t refuse: "This isn’t just a shirt—it’s a signal."
Featuring a signature E-Lucid light bulb—a symbol of clarity, elevation, and truth—paired with the word “PURPOSE” boldly across the chest, this tee is a reminder that light lives within you.

Whether you're in the middle of a breakthrough or just beginning your journey, this piece is made to spark conversations, empower presence, and affirm identity.

Minimal in design. Maximum in meaning.
Wear your purpose. Illuminate your path. Be E-Lucid.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!